Monday, January 5, 2009

Keeping Affiliates Motivated

Running affiliates programs is easier than ever withthe software and help available now. However, keepingyour affiliates motivated and selling isn't quiteas easy to do. If the success of your business restsupon how your affiliates perform, you make want to provide them with the right tools to get the jobdone successfully.
If you are already running an affiliate program foryour products, you should know that a large number ofpeople who sign up for your program never to be heard from again. You can however, reduce the numberof non productive affiliates by remaining in touchwith them constantly.
Remind them of their usernames and passwords, andtell them where to log in to check their stats or get creative. Always keep them informed of new product lines or changes in policy or procedures.
The key to motivation is making sure that you stayin touch. Always pay attention to who your topsellers are, and make sure that you contact themon a regular basis. Pay attention to who your worstproducers are, and make sure you stay in touchwith them constantly as well.
The main reason most affiliates don't perform thatwell is because they don't possess any leadershipor guidance. This can easily be changed by writinga marketing course, which you can even offer for sale to non affiliates, although you should makeit available to your affiliates at no charge.
Keep your creatives and sales copy up to date. Youshould also provide new material for your affiliatesto use on a regular basis. Providing them with nothing but a text link and one banner just doesn't generate much excitement at all.
Provide your affiliates with sales letters, reviews,ads, banners of different shapes and sizes, and anything else that comes to mind. Be sure that youraffiliates know the material is there for them touse. Always listen to your affiliates, and getthe proper feedback on your material.
You should also hold virtual meetings. Set up chatrooms where your affiliates can attend virtualmeetings on a weekly basis. Be sure to answer anyquestions, have motivated speakers, and aythingelse you can think of to make the meetings moremotivated.
Given your affiliates the credit they deserve isalso very important. Each month, you should givecredit to the best performers in your affiliatenewsletter. Give small bonuses to those that perform well, and you can even set up a paymentstructure that rewards higher commissions and biggervolumes of sales.
Always make sure you do everything you can to help your affiliates succeed and make money inyour program. If they are making money - you aresucceeding and making money as well. In reality -their success is your success.

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